MILLION GOLD, EAU DE PARFUM INTENSE

Abandon yourself to the euphoria of Gold with an addictive new signature

Prepare for a new era of untamed individuality. Feel the force of his inner light shine bright. He ́s irreverently sexy, effortlessly confident and charismatic – bolder and more empowered for a new fantasy era, lit up in glittering gold.

This year, the iconic textured woody signature of 1 Million Eau de Toilette enters a new chapter composed by the original perfumers, Christophe Raynaud and Quentin Bisch. New Million Gold is an intense Eau de Parfum with an ultra-addictive, sensual olfactive signature in honor of a new masculine ascendancy.

Abandon yourself to a sensual sandalwood: A niche ingredient within perfumery that adds texture and an addictive woody effect which, together with vibrant cedarwood, is associated with the iconic mandarin of 1 Million.

Warm and flamboyant, the seductive ambery accord is also contrasted by cardamom oil, fresh bergamot, the honeyed-floral note of Rose Absolute and a touch of Pink Peppercorn CO2. Soft and powerful cinnamon bark oil lends it tantalizing cooked apple facets. AkigalawoodTM, a unique ingredient obtained using Bioscience, brings a vibrancy and elegant trail, while cypriol oil is a potent earthy note with a vetiver inflexion and leathery background.

Discover Million Gold

“Million Gold is more than a fragrance; it is a bold statement that rewrites the vision of modern masculinity by including and matching flowers to achieve a certain flamboyance. There is an effortless sensuality to the Million Gold man. A light that shines from within that makes him both powerful and irresistible.”

Christophe Raynaud & Quentin Bisch

An iconic motif interlaced within La Maison’s story

The lights go up, the camera rolls. The music sets the beat as you hear his fingers snap. As an ode to the signature codes of Rabanne ́s legacy, a new Million Gold bottle honors the legendary gold ingot of 1 Million and comes with a new stand-out detail that remains embedded in La Maison ́s rich history: the iconic XL link.

Inspired by the boat chains of Brittany, a place that has inspired both Monsieur Rabanne and Julien Dossena, the XL Link features a series of interlaced large and small links within La Maison ́s signature jewelry pieces. Since it appeared in 2019, the XL Link has evolved, reimagined again and again in new colors, shapes and materials that capture the zeitgeist of each season and offer statement piece for every style and attitude.

Supremely lightweight and playful, the XL Link is a powerful insignia that continues to stand the test of time. With 184 iterations to date, this unparalleled motif is reborn this year for Million Gold, inspiring a new XL Link mania. Adorning the Million Gold bottle beside the new Rabanne monogram, the XL link comes alive for a new generation as a symbol of larger-than-life masculine confidence and energy that steals the spotlight every time.

The new masculine fragrance, embodied by ambassador Moses Sumney

Since its incarnation in 2008, 1 Million by Rabanne has become a global sensation, representing the essence of unconstrained masculine achievement. Made for the man who rejects the rules of convention, it inspires unshakeable self-confidence and audacious self-expression.

This year, the global icon returns with Million Gold Eau de Parfum Intense. Dance, move, and feel the beat of a brand new masculine tempo. The iconic Rabanne snap unlocks a dazzling Million Gold universe for the next generation, who rewrites expected codes and narrates a bold new vision for the most outrageous success story yet.

Meet the new iconic king. He’s one in a million. Get ready to get high on gold.

A global star who rejects the rules to live life on his own terms

Artist and musician Moses Sumney considers it his duty to resist convention. He has built a reputation upon his self-directed videos, monochromatic style and ability to balance a small town life in North Carolina and spotlight-stealing appearances at Fashion Weeks around the world. Above all, he is renowned for his staggering voice.

“Rabanne is such an iconic brand, one I’ve always thought was very cool. The images of the clothing from the ‘60s and ‘70s are forever burned into my brain. In general, I’m interested when designers play with futurism. The ads in particular have always been iconoclastic. The brand has done an excellent job creating a consistent language over the years that’s classy, elevated, and fun.”

Moses Sumney

Hear that snap: get high on Gold

Million Gold galvanizes a new generation with an explosive campaign featuring print images shot by legendary fashion photographer Mert Alas and a film by revolutionary director Manu Cossu.

Unforgettable, iconic and pushing all boundaries, the campaign sees Rabanne ́s most noteworthy casting collide with its greatest music statement yet. In a groundbreaking moment for the Maison, Rabanne sets this new campaign to one of the world ́s most celebrated songs ever: Pure/Honey by queen of empowerment, Beyoncé, from her Renaissance album of 2022. Pushing the campaign into a powerful new era, this uncompromisingly fearless song encapsulates the purpose and legacy of Rabanne.

As the embodiment of someone who defies all definition, Moses Sumney appears all-powerful in this new campaign. An extrovert, a star, and an irresistible next-generation icon; he takes to the stage, he dances, he moves. He snaps his fingers to enter the new Million Gold universe and succumbs to a new state of ecstasy, powered by the light of his own unique force.

He’s one in a million who embodies the unforgettable lyric, ‘It should cost a billion to look this good’.

A complete universe to fuel unlimited achievement

Crafted for the triumphant king, the complete 1 Million range explores powerful facets of modern masculinity through best-selling fragrance icons.

The story began in 2008 with 1 Million Eau de Toilette, an iconic spicy leather male signature with an accent of blood mandarin. In 2020, Rabanne revisited the global sensation, creating 1 Million Parfum, a more potent, sun-drenched fragrance that was warm and salty, with a note of vibrant grapefruit. Then, two years later, 1 Million Elixir Parfum Intense proved rich and sensual, blending rose with tonka bean and vanilla, and was followed in 2023 with 1 Million Royal: a majestic yet unexpected blend of invigorating lavender, cedarwood and benzoin.

This year, the story continues with the unstoppable confidence for a new Rabanne king, captured within Million Gold, Eau de Parfum Intense.

Discover the complete 1 Million range

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