Million Gold for Her

MILLION GOLD FOR HER

A fierce new feminine signature led by global superstar, Gigi Hadid

Rabanne has always rejected the norm to create a defiant new vision for the future. In 2024, that legacy continues like never before. Today, Rabanne liberates the rebellious spirit of its heritage with a new fragrance crafted to galvanize the next generation of rule-breakers.

Welcome to a new fragrance frontier with Million Gold For Her: The most exhilarating and intoxicatingly sensual feminine fragrance by Rabanne. Marking a pivotal moment in La Maison ́s fifty-eight-year history, Million Gold For Her is the first in a visionary new fragrance universe designed to awaken an all-powerful femininity defined by glittering gold success.

The music starts; the lights go up. New Rabanne Global Ambassador Gigi Hadid owns the spotlight dressed in crystallized gold as she clicks her fingers and makes that snap. Follow her into this brave new world, where the mighty feminine rules and she is intoxicated by gold as a symbol of her own success. It’s time to get high on gold.

Discover Million Gold for Her

A multi-faceted bottle starifies the iconic XL Link

Sleek and sophisticated, the Million Gold For Her bottles rises with a multi-faceted design adorned with a new stand-out detail that remains embedded in La Maison ́s rich history: the iconic XL link.

Inspired by the boat chains of Brittany, a place that has inspired both Monsieur Rabanne and Julien Dossena, the XL Link features a series of interlaced large and small links within La Maison ́s signature jewelry pieces. Since it appeared in 2019, the XL Link has evolved, reimagined again and again in new colors, shapes and materials that capture the zeitgeist of each season and offer statement pieces for every style and attitude.

Supremely lightweight and playful, the XL Link is a powerful insignia that continues to stand the test of time. With 184 iterations to date, this unparalleled motif is reborn this year for Million Gold For Her, inspiring a new XL Link mania. Adorning the Million Gold For Her bottle beside the new Rabanne monogram, the XL link comes alive for a new generation of women, as a symbol of glittering confidence and success.

The crystalline bottle is refillable in 50ml and 90ml, to be treasured and re-used, time and time again.

Discover the complete Million Gold for Her range

A radical next-generation signature expresses the thrill of golden success

Crafted by globally acclaimed perfumers Alienor Massenet, Suzy Le Helley, Nathalie Benareau and Loc Dong, this new feminine signature comes alive through La Maison’s first-ever Grand Floral. A complex structure plays out through a disruptive new duality with a blend of sparkling rose and feminine white flowers contrasted by a salty mineral musk accord.

At the top, an exclusive co-distillate of tailor-made Lavender Oil x Tonkalactone® with an addictive, creamy facet, meets hand-pressed Mandarin Oil from Madagascar and biotech molecule, Pearadise®. At the heart, the perfumers blended renewable Rose Oxide L, Ylang-Ylang Complete Oil Madagascar, Jasmine “Coeur de Saison”.

The final twist comes in the Mineral Moss Accord with Ecomusk R and Vanilla Bourbon Absolute from Madagascar: a sustainably- grown vanilla from Fairtrade-certified smallholder organizations that respect biodiversity and help improve the lives of the local women.

Million Gold For Her is an unparalleled culmination of extreme boldness and hyper-sophistication. It is irresistibly voluptuous and leaves an inimitable feminine trail. Created with infinite care, this fragrance contains the finest ingredients of 90% natural origin.

“This stand-out fragrance is distinguishable by its very masculine and feminine ingredients that we have managed to combine into one beautiful creation. For example, lavender with the creamy side of Tonkalactone®; rose with its metallic side; moss for its very masculine aspect; and vanilla with its musky side. We find this feminine-masculine parallel in the Rabanne dress.”

Alienor Massenet

GIGI HADID JOINS RABANNE AS THE ICONIC FACE OF MILLION GOLD FOR HER

Who better to encapsulate a new perfumery frontier underpinned by iconic femininity than Gigi Hadid? The most influential supermodel of her generation, she is also a TV presenter and entrepreneur—an incomparable global megastar and an aspirational icon for women everywhere.

Today, she makes Rabanne history, joining La Maison as a new ambassador to lead the charge for the next generation of uncompromisingly fearless femininity within a powerful new fragrance made luminous by gold.

Dazzling, dynamic, and unashamedly herself, Gigi Hadid has embraced self-expression to fuel her unstoppable rise. As a powerful role model with more than 78 million followers on Instagram, she inspires the next generation to reject convention and embrace their own individuality.

In all that she is, and all that she stands for, Gigi matches the galvanizing spirit at the heart of Rabanne, leading the way for a new era of irresistible golden sensuality.

In all that she is, and all that she stands for, Gigi matches the galvanizing spirit at the heart of Rabanne, leading the way for a new era of irresistible golden sensuality.

“Million Gold For Her reminds me of how Rabanne feels as a brand. It ́s powerful and beautiful, with rose, lavender and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”

Gigi Hadid

Gigi Hadid makes that snap to Beyoncé’s record-breaking hit

Rejecting trends to follow its own path, Rabanne has a long history of creating unforgettable campaigns that reflect the zeitgeist of any given moment. With Million Gold For Her, Rabanne takes go-viral content next-level as its boldest campaign statement collides with its most iconic soundtrack yet.

Created by visionary director Manu Cossu, and fashion photographer Mert Alas the explosive TV and print campaign sets the stage for Gigi to steal the limelight, make that snap, and lead the way into a new world of exhilaration and golden excess.

Her energy rises, her confidence glitters on the golden catwalk beneath her feet. Gigi appears dressed in a gold crystallized dress. Crafted over four days from thousands of glimmering Swarovski crystals, the dress radiates as Gigi owns the stage and she thrills to the infectious base of the soundtrack that you just can’t get out of your mind: Pure/Honey by Beyoncé.

As one of the world’s most celebrated songs by one of the world’s most empowered female singers, Pure/Honey is a generational anthem that was released as part of Beyoncé’s 2022 Renaissance album.

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